The Atmos Faceware personal air filter by company Ao Air is a sleek new product aimed at combating the poor air quality that has become increasingly common under climate change. Longer and more intense fire seasons in places like California and, more recently, Australia have filled the air with smoke, spiking concerns about air quality, the Verge reports. Inhaling smoke-filled air can exacerbate asthma or other breathing conditions and increase the risk of cancer, stroke and heart disease. Atmos Faceware hopes to be the fashion-forward choice of those with the inclination and the financial means to improve their personal air quality — the units are not cheap at $350 each. A study commissioned by the company found their mask provided superior protection from air pollution compared to standard air filter masks that have been certified by the National Institute for Occupational Safety and Health (NIOSH). But, the most common NIOSH-certified mask also retails for just $15. The Atmos Faceware is unique among respirators and face mask filters in that it does not require an airtight seal, instead using fans and a transparent visor to create a pocket of clean air in front of the nose and mouth. “Our transparent design rests on the bridge of your nose, allowing others to see your face including your smile,” wrote Ao Air in a press release. To view the full article visit the Hill.
