…mapping, thanks in large part to digital tools, has enabled us to view things other than geography and demographics. For example, there is an entire genre of mind-mapping software that helps organize ideas. There’s genome mapping, providing new insights into human health and well-being. Communications firms are adept at issue mapping to help clients understand their risk and reputational surroundings…I’ve been thinking a lot about how to map the world of sustainability in a way that shows how environmental and social issues align increasingly with one another as well as with business and financial issues. As you well know, the number of topics faced by sustainability professionals inside companies has mushroomed over the past two decades, from simply worrying about waste and pollution to fully embracing all aspects of the health and well-being of humans and other living things, all while tracking progress with financial and nonfinancial metrics. Putting all this into a visual representation is tough to do. To view the full article visit BreenBiz.
